Here's a good example of work that is fun and stretches the imagination. D2Creative, the company I work for, was asked to help tell the story of Fujifilm and how they've migrated from a well known film brand name, to a technology company that influences lives everywhere in ways we never see. It had to be 3 minutes or less. We had a lot of freedom to imagine, create, and even trash ideas and start over, so long as the main idea was communicated. Much of it was created and composited in After Effects, with design and 3D by Pat Sodano, Art Director.
I posted this on Youtube and would like to hear comments.
Fujifilm. From What You Know, to What You Can't Imagine.
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2 comments:
OK, Fuji is a digital savior or so it was presented. But what are they or others doing with the new techs to save and salvage the decomposing movies of yesteryear?
The infrequent stories about film restoration say it is a slow tedious process and and a few vintage films will be fully restored.
Has restoration techniques improved, gotten easier or faster?
Thanks for a well thought out comment on this video.
I think the message in the video is... we used to think of Fuji as making products, ones we all knew... Fuji Film, for example. But the modern Fuji is creating enabling technologies that make hundreds of products we use in our everyday lives, but don't think of as Fuji. Flat screen monitors, cameraphone lens, cosmetics, and beyond.
The nanocubic technology in the video allows super high recording densities on data disks. This type of disk could be used to hold several reels of deteriorating film, transfered at the highest quality, in a single palm sized container.
As to the restoration process,
it's certainly faster, and with a better result now that the images are transfered to digital. I have some experience with this, working on the restoration of Eisenstein's "Alexander Nevsky". It's still a painstaking and time=consuming process, but amazing how much damage can be cleaned up.
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