Thursday, December 17, 2009

I try the Go Wear Fit body monitoring system


I'm a skeptic. I'm used to getting 90% of what I pay for, and a story about the other 10%.

The GoWear Fit is the exception. It is device you wear like a watch that monitors what you're are doing all the time. Everything I read about the product before buying was true. it provides consistent and reliable results, insights into eating and sleeping patterns, and exercise and activity monitoring. The hardware has been light and easy to wear, and simple to interface via USB on my iMac. You do have to move it around on your arm on different days, as it will irritate if only worn in one spot. The makers of this product have worked hard to make it easy to use, and "easy" can't be overestimated with a product that needs to be used every day.

But the best, absolutely best. feature is the web hosted software. It take a tremendous effort to make software work this well and still be simple. I can't think of anything I've seen recently that is nearly as good. You upload your data and see immediately a summery of calories, calories v. your target, exercise, steps taken, sleep, weight, and calorie intake {when you input it}. You also can track weight graphically, day-by-day, or over a longer time. Inputting foods you ate that day is so intuitive and the database so large that a day's entries takes a minute or so. For getting information back out you can drill down through the elegant displays to see patterns in a category, or output detailed reports to a pdf.

This is the first of many products that will helpful in gathering information about our bodies and brains. Smartly parsing that data into useful datasets that can illustrate patterns, will ultimately lead to modifying behaviors. And that's just the beginning. There is a huge untapped power in having that data on the web where it can also be correlated with others' data.

My only low grade for this package is that it could be marketed better, what with the 2 names, changing web address, and not much info in the mainstream media given the general public's interest in weight loss and diet.

Oh and great job on the web software, but now you NEED an iPhone App.

Thursday, November 5, 2009

Fashion Photography

Here's a test video that was made at the Animoto website. Animoto is a way photographers can easily (maybe too easily) display a variety of images in a fast-paced "music video" style. The event was the Hospice "Fashion for Compassion" Show. It's really nice to see some "real women" as models.

Photography and video by Peter Salo.


Friday, August 14, 2009

Yes, Joe.

Yes, I was at Woodstock. It was a pretty fantastic time. Hung mostly with Dave Duryea - lost Frank Colin and Don Lowry somewhere. Peter Mac rode his motorcycle right to the middle of the hillside so you can spot him in some of the pictures. Someone from Suffern, I can’t remember who, was hanging off the big speaker scaffolds and had to be removed. Saturday night I remember as a high point that lasted all night. Sly Stone, Janis Joplin, capped with the Who singing "See Me, Feel Me" as the sun came up. I had never seen that many people, let alone kids, in one place. After it was over, everyone dispersed. All 500,000.

Me too. I wasn't going back to that lame-ass summer job, and for months there was a great feeling in the air… of “if you can help someone out, do it.” There was a feeling that you could build a social system on these principles. As I hitched around Massachusetts, you didn’t need to ask if someone was at Woodstock; it didn’t matter. We were all part of the generation, and shared something. Some of my best days. Later, after a few months, I returned home from school to find most of the dads had grown their hair longer, everyone was wearing hip aviator glasses, and the Mall had store displays featuring headbands and ponchos. It was the beginning of the end.

Thursday, January 8, 2009

Panasonic branding ID video on LA Live BIG Screens

Check it

Looks pretty.
These are LED screens that are lower res but big, and can be bright even in daylight.
At D2 Creative, we had 2 days to plan, design and create these in After Effects. Client was LRG Marketing Communications.