
I'm a skeptic. I'm used to getting 90% of what I pay for, and a story about the other 10%.
The GoWear Fit is the exception. It is device you wear like a watch that monitors what you're are doing all the time. Everything I read about the product before buying was true. it provides consistent and reliable results, insights into eating and sleeping patterns, and exercise and activity monitoring. The hardware has been light and easy to wear, and simple to interface via USB on my iMac. You do have to move it around on your arm on different days, as it will irritate if only worn in one spot. The makers of this product have worked hard to make it easy to use, and "easy" can't be overestimated with a product that needs to be used every day.
But the best, absolutely best. feature is the web hosted software. It take a tremendous effort to make software work this well and still be simple. I can't think of anything I've seen recently that is nearly as good. You upload your data and see immediately a summery of calories, calories v. your target, exercise, steps taken, sleep, weight, and calorie intake {when you input it}. You also can track weight graphically, day-by-day, or over a longer time. Inputting foods you ate that day is so intuitive and the database so large that a day's entries takes a minute or so. For getting information back out you can drill down through the elegant displays to see patterns in a category, or output detailed reports to a pdf.
This is the first of many products that will helpful in gathering information about our bodies and brains. Smartly parsing that data into useful datasets that can illustrate patterns, will ultimately lead to modifying behaviors. And that's just the beginning. There is a huge untapped power in having that data on the web where it can also be correlated with others' data.
My only low grade for this package is that it could be marketed better, what with the 2 names, changing web address, and not much info in the mainstream media given the general public's interest in weight loss and diet.
Oh and great job on the web software, but now you NEED an iPhone App.